Samsung gets more involved in the metaverse: NFT in TV

Digital artworks linked to non-fungible tokens (NFTs) could amaze millions of new viewers thanks to Samsung. The company has announced that it is investing millions of dollars to enter the metaverse and the world of NFTs.

January 4, 2022

NFT's are coming to your living room with samsung TVs

On December 3, 2021, Samsung announced on its website its new range of smart TVs, which will natively integrate an NFT platform. Owners of Micro LED, Neo QLED and The Frame TVs will be able to see images related to NFTs, without the device deteriorating the quality of the works.

In 2022, Samsung aims to launch the first NFT market explorer for smart TVs. This will enable viewers to use their smart TVs to explore, buy and sell NFTs. 

NFT sales related to digital art and collectibles will account for 91% of total industry sales in 2021.

Samsung and metaverse: another NFT boom ahead?

Will the NFT market, which exploded in the summer of 2021, do better this year? The sector could see another boom with the increased interest in metavers by crypto companies and those initially operating outside the cryptosphere. According to a study by Arcane Research a growing number of traditional gaming companies are expected to embrace NFTs in 2022.

This is not Samsung's first step into the cryptosphere. In fact, the South Korean company participated in 2021 via its venture capital branch, Samsung Next, in a $93 million Series B funding round for metaverse The Sandbox. Samsung Next also participated in late 2021, in the Series A funding round for gaming platform Ready Player Me. The $13 million raised will be used by the platform to fund its ambitions for avatar interoperability across different metavers.

Beyond the NFTs sphere, Samsung has always been particularly active in the cryptocurrency space in general. By 2021, the South Korean giant had integrated Ledger wallets into its Galaxy devices and made agreements with the Elrond project for the storage of EGLD tokens within its devices.

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